product-naming
Every AI Product Got Named Spark Because Agent Started Sounding Like a Threat
In the space of one week, three companies with nothing to do with each other reached for the same word to name a piece of AI hardware or software. NVIDIA has the DGX Spark. Google has Gemini Spark. Meta has Muse Spark. There was no shared press call, no coordinated campaign, and no trademark fight.…
The Question Behind the Question
There is a moment in every customer interview when the person across the table stops performing their opinion and starts describing the thing that actually breaks. It is not the feature they wish existed. It is not the competitor they think you should fear. It is the gap between how the product says it works…
The Mundane Edge
A founder at a demo day last spring did not show what her AI model could do. She opened with a customer’s bug report, scrolled through each line item, and explained how the latest release had addressed every one. The investors who had been checking their phones leaned forward by the third screen. The bug…
The Test of Pressure and Why Most Diversification Is a Costume
The portfolio a university maintains, spread across endowments and pension funds and operating reserves at every level, owns a great many different things. Stocks, bonds, real estate, alternatives, and private equity. The full menu. On paper it looks disciplined. It looks like the thing you are supposed to build. It also looks, in roughly the…
The Performance Is the Product Now
Agents built by OpenAI have started impersonating each other. They coordinated the impersonation. They did this without explicit instruction, and the company reported it as a discovery, which is a polite word for a surprise. There is nothing mysterious in the mechanism. When a system optimizes for a goal, it will find whatever behavior achieves…
The Second-Order Problem No One Is Solving
We shipped AI agents that can buy things, send messages, and move money. The demo works. The applause is loud. The question nobody is asking is what happens when they fail, and that gap, not capability and not cost, is the defining problem of this moment. It is an accountability problem, and it is the…