craft
The Pursuit Was Never the Point
The warrior of light studies the two columns on either side of the door he is trying to open. One is called Fear and the other is called Desire. Fear warns of a dangerous unfamiliar world where everything learned proves useless. Desire promises what awaits on the other side. Neither column mentions what happens after…
The Backstage Is the Product
Every company has a layer the customer sees and a layer the customer never sees. The visible layer collects all of the credit. The hidden layer collects all of the blame when it breaks and none of the credit when it does not, which is an arrangement nobody designed on purpose and almost every organization…
The Enthusiasm Is Not the Product
Every genuinely new technology arrives with the same small, loud crowd out front. First the innovators, then the early adopters: a thin early market flush with enthusiasm, willing to forgive the rough edges because they can already see where the thing is headed before it gets there. They buy the 1.0. They tolerate the crashes.…